Case Study: Driving growth through lifestyle & wellness branding

Client: Custom Design Campervans

The Challenge

When we took over Custom Design Campervans account, the content was functional but lacked a cohesive emotional narrative. In the wellness space, we know that products aren't just items - they are tools for a better life. The goal was to pivot from "selling a van" to "selling the freedom, mental clarity, and connection to nature" that a campervan provides.

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The Strategy: " The Road to Wellness "

We implemented a multi-pillar content strategy that prioritised aesthetic storytelling and community trust, resulting in massive engagement leaps.

  • Aesthetic elevation: Transitioned from cluttered, text-heavy graphics to high-resolution, airy, and "breathable" imagery. By focusing on scenic landscapes and clean interiors, we tapped into the "slow living" aesthetic that resonates with wellness enthusiasts.

  • Video-first storytelling: Introduced Reels that captured the feeling of the van life - the sound of the ocean at breakfast or the peace of a mountain sunset. This sensory approach drove a +83.9% increase in reach.

  • Social proof & trust: We integrated customer testimonials and "Real-Life" photos. Seeing real people enjoying their wellness journeys in the vans humanised the brand and turned followers into advocates.

  • Strategic conversion: Organised "Story Highlights" (Conversions, Reviews, Tips) to create a seamless user journey, leading to a +53% increase in external link taps.

The Results

Follower Growth: +237%

Accounts Reached: +83.9%

External Link Taps: +53%

Accounts Engaged: +25%

Profile Visits: +30%

This project proves that even a "hard" product like a vehicle can be marketed using wellness principles. By focusing on community, aesthetic serenity, and authentic human experiences, we didn't just grow a page - we built a lifestyle movement.

  • “ Tribe Social has been an amazing support. They’ve transformed my business and helped me free up hours every week. I wish I’d found them sooner! ”

    - Jenny. H

  • " I had the pleasure of working with Imi - no task was too difficult and she always provided effective solutions to any problems faced. I would highly recommend Imi for their dedication, professionalism, and ability to deliver!

    - Alex. I

  • " I had the pleasure of working with Tribe Social. The team offered sound advice, built a detailed strategy and supported us in executing this. I have seen great results through our growth in engagement, and thus, increased revenue. Imi offered a clear, well thought-out approach, and are clearly very adaptable, and amazing at what they do. Would thoroughly recommend for any B2C or B2B businesses!

    - Nicholas. G

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